Pistonhead is produced by Spendrups, Sweden’s largest brewery. It was crafted in the fantastically named ‘Brutal Brewery Workshop’, where brew masters and marketing professionals worked together to create and establish an innovative, no- nonsense approach to creating the brand.
Pistonhead launched in Sweden in 2010 and received a phenomenal response, with record sales in the first year. Pistonhead has managed to capture consumers through a subtle process of engagement linked with a strong brand image. Now in Sweden the famous skull has spawned imitation T-shirts, fans creating groups on social media and even tattoos!
Pistonhead’s launch in the UK is following the same successful format, targeting ‘attitude tribes’. The brand’s campaign includes supporting touring bands, club nights and strong social networking presence, essentially the modern way to word of mouth. Proof Drinks have seeded the drink in some of the UK’s most respected live music venues, including the iconic King Tut’s Wah Wah Hut in Glasgow; Tunbridge Wells Forum in Kent; Purple Turtle in Camden, VICE’s ‘Old Blue Last’, ‘Birthdays’ and the fashionable Columbo Group.
There is nothing fuzzy about Pistonhead. Water, barley malt and loaded with hops to give it just the right finish. Pistonhead supports live music, Rock n Roll attitudes and good times.
Pistonhead Kustom Lager Brewmaster: Richard Bengtsson
Color: Straw golden Scent: Malty, with a hint of dark loaf
Taste: Full bodied malt flavor with a balanced and distinct bitterness Malt: Pilsner and Münchener
Hops: Spalter Select, Magnum and Perle
Fermentation: 10 days
Stored: 2 weeks
The 330 ml black can, featuring an eye-catching Sugar Skull logo design, perfectly embodies the rock’n’roll attitude and rebellious spirit of Pistonhead.